D&AD

Head of Marketing
2023
Senior Marketing Manager
2022
Marketing Manager
2019

At D&AD I manage all aspects of marketing from paid media and conversion funnel development to writing briefs, creative briefing and development of brand stories. I am a holistic thinker working across all areas of the business and streamline marketing and content activities across multiple products to ladder up to wider company objectives.

I develop marketing and content strategies, designate budgets, distribute roles and manage project teams. I manage external creative briefs, decide on successful pitches, and steer campaigns and with both creative and marketing agencies. I uphold the brand guidelines, TOV and am sign-off for branded assets. I am used to owning asset production, content calendars, and brand activations to drive audience engagement.I am adept with digital marketing channels, using insights from data to drive future performance. I am creative and strategic, with experience launching new products in new markets, working with influencers and establishing brand partnerships.

I am a key contact for other internal teams and work with team leads to develop strategies to solve their problems and reach key milestones. I am used to being the champion of a sub brand with key stakeholders. I also manage a team, developing full time staff and getting the best out of freelancers and contractors.

DesignStudio

Marketing Manager
2016 – 2019

I was responsible for creating and implementing the marketing and content strategy for all Studios: London, Sydney and San Francisco. I managed the delivery of a new company website; transitioning the company over to a new CMS, and setting up a company blog to feature key thought leadership pieces. I increased brand exposure for the company in order to attract new business. I grew the Instagram channel from 3k to 26k organically through content marketing.

Within the strategy I established annual content themes for all territories, acted as sign off for company TOV and generated content in appropriate formats to promote the company’s thought leadership and values. I led on all external events including two for London Design Festival. I created and led on a recurring event for International Women’s Day which still runs today. I also managed the creation and launch of the internal staff website portal and trained staff to use it. I worked closely with both Co-Founders, all Creative Directors as well as the rest of the team and external suppliers to manage projects to time and budget.

DixonBaxi

Marketing Executive
2016
Studio Assistant
2015

I was promoted to Marketing Executive at DixonBaxi. In this early role in my career I built a foundation of how brands are built to resonate with an audience. I content managed the website, social channels and all PR; coordinating both strategy and budget. I worked with the business development team to optimise the company website based on desired leads, and with creative teams to generate new content. I led on the production of the first ever DixonBaxi printed book, managing the print process alongside the Co-Founders, and setting up a direct mail-out marketing strategy to deliver 500 of the 1500 copies to desired business leads.